Red Cross Week (2011)

Every year the British Red Cross launches an annual fundraising appeal called Red Cross Week. For 2011, I was asked to come up with a concept to increase awareness of the event. Rather than a direct appeal for money, I came up with a concept for a video that would show that each donation positively contributes to making the world a better place.

Shot for a very small budget, this video received nearly 130,000 views within less than 2 months, the most ever for the British Red Cross, and among the most ever for any National Red Cross Society on YouTube.

Look Beyond the Label: Refugee Week (2009)

A series of profiles of refugees for the British Red Cross' campaign

Concept, Direction, Camera, Editing: Billy Cometti on all videos